How Fulfillment by Amazon (FBA) works

Fulfillment by Amazon (FBA) is a service provided to Amazon sellers that affords the seller more flexibility in selling practices. Similar to a 3rd party fulfillment center, Amazon FBA takes a huge burden off the seller by providing storage, packaging, and shipping services along with a slew of other advantages.

Two main features of this service are the built in customer service and the natural customer visibility that Amazon FBA provides, often allowing a seller’s item to wear the highly coveted “Prime” badge.

All FBA shipments are sent out by Amazon with a built-in customer guarantee. Customers can buy with confidence knowing that if there is any issue with the order whatsoever, Amazon will send them a free return label and refund their money.

Combine this aspect with the fact that Amazon Prime has around 95 million US memberships and you can begin to see why it is essential to get your products into an Amazon fulfillment center.

Benefits of Using FBA Services

Sellers can take advantage of all of the resources and benefits associated with Amazon when they sign up for Fulfillment By Amazon (FBA). These include: