How to Avoid Overselling

What causes overselling? What can get you punished for inaccurate stock by Amazon, Walmart, and other e-commerce platforms? Watch our new video and find out.

If you are an eCommerce seller, one of the scariest things that can happen is getting suspended by Amazon. It can literally cost you thousands of dollars to be offline from the world’s largest e-retailer. There are a lot of reasons this could happen. Today let’s talk about one common mistake that can draw the ire of the almighty Amazon gods. This is overselling.

Selling items you don’t have in inventory can cause fulfillment delays which enrages customers and can put you in the Amazon penalty box. So today, I’m going to show you how you can adopt a simple solution so this never happens to you.

But before I do that, let’s ask, “why would you sell something that you don’t have in inventory?” It’s probably because the channel you are selling on (in this case Amazon) thinks you have it in inventory. But you don’t. 

Amazon might get bad information because you just sold the last item on another channel. Say, like your website.

Here’s how this works. Let’s say you are selling killer snacks on your website, Snacksbuzzz (dot) com. Let’s say you are also selling that same item or SKU on Amazon. f you sell your last item of this particular product (hover over product), how will Amazon know that product isn’t available? My company CommerceBlitz creates the link between the two sites and any other channels like eBay, Jet, Target, etc.

CommerceBlitz OMNI Warehouse balances inventory across channels in real time as soon as someone buys them, so you’ll never have a stockout or oversell again. We actually developed this for ourselves because we were tired of software hurting instead of helping our third-party logistics business over the years. Now we don’t have to worry anymore!